2015 was a significant year for us. Now that the dust has settled, we’re taking a moment to reflect on some of the happenings here at nclud.
We rebranded. We would love to go into more detail, but we’ve already talked about it. Read more about our rebrand here.
We continued to expand our strategy, UX, and research departments. We did this for a reason: every design decision and functional recommendation we make has strategic purpose. The strategic purpose is defined by our clients’ business goals and the needs of their users, and validated by measurable metrics. Research and testing are therefore the foundation and validation for all of our work. We believe the beauty that results is a byproduct of this approach.
We added some exciting new client partners to our long list of successful engagements. Some highlights include:
- We launched a Superbowl Ads campaign and website for NBC Sports in partnership with Tumblr
- We reimagined the customer journey and user experience of the DeWALT website
- We designed and created messaging for a new online and offline advertising campaign and strategy for Amazon
- We redesigned the Marine Corps Marathon website to tell the emotional stories of runners and evoke the rich history of The Marines
Finally, we celebrated our 17th year in business. We are excited for our 18th year, and grateful to our clients for our success.