The User Research Behind RAINN’s New Site

Last week The Rape, Abuse & Incest National Network (RAINN) launched their new site . As corporate partners with RAINN, we are proud to have helped on this project and encourage everyone to make a difference in the lives of survivors of sexual violence by volunteering, donating, or simply spreading the word about the cause.

A project as important as RAINN meant we had to take a deeper look at RAINN’s unique audience and their needs. We conducted extensive user testing and research in order to understand what resources and information were critical to the needs of survivors and how that information could be effectively communicated.

RAINN User Research By The Numbers:

  • 2 card sorts tests
  • 20 in person interviews with survivors
  • 500+ survivors surveyed

The information collected from this extensive research allowed us to develop an entire new information architecture for RAINN. Our findings show that survivors will now be able find the resources they need at a much quicker pace, helping to make a harrowing and stressful time a little easier.

Related Posts
Game On: Using Gamification To Build Engagement

The American Society for Microbiology asked us to use our creative panache to add intrigue and dynamism to their annual conference. We responded by creating a game for the conference attendees: one that would introduce friendly competition, online engagement, and an underlying sense of urgency to the event.

Managing Properties: A Brief Look at How We Handle Multi-Site SEO

Even the best UI and most brilliant designs need additional help in order to grow their user base. Our deep knowledge of search engine optimization (SEO) allows us to take the beautiful, functional website and ensure it is found by those who are looking for it.

On Effectively Communicating Design — Part II: Great Moments In Human-Centered Design

Our work is only as good as we communicate it to be. To help convey how design, when done well, is sustainable and utilitarian, let's look at some great moments in human-centered design history.