How to Run A Stakeholder Interview Process

As a business, it is essential to understand and engage with your stakeholders. Stakeholders are individuals or groups that have an interest in your business and can be affected by your actions. Understanding their perspectives, opinions, and expectations is crucial to building a strong and sustainable relationship with them. Conducting stakeholder interviews is an effective way to gain insights into their needs, expectations, and experiences.

In this guide, we will provide you with a comprehensive list of stakeholder interview questions that will help you gather relevant and valuable information from your stakeholders. By asking the right questions, you can gain a deeper understanding of their perceptions and preferences, and use the insights to improve your business processes, products, and services.

Understanding Your Stakeholders

Before we dive into the interview questions, it is essential to understand who your stakeholders are and why their opinions matter. Stakeholders can be classified into different categories, such as:

  • Customers
  • Employees
  • Shareholders
  • Suppliers
  • Regulators
  • Community members
  • NGOs

Each of these groups has unique interests and expectations, and it is crucial to engage with them in a way that is relevant and meaningful to their needs.

Planning Your Stakeholder Interviews

Before you conduct stakeholder interviews, it is essential to plan and prepare for them. The following steps will help you get started:

Define your objectives: What do you want to achieve from the interviews? Do you want to understand your stakeholders’ needs and expectations, or do you want to gather feedback on a specific product or service?

Identify your stakeholders: Who are the stakeholders you want to interview? Make a list of individuals or groups that are relevant to your business and have a stake in your success.

Develop your questions: Based on your objectives, develop a list of questions that will help you gather the information you need. Make sure that your questions are open-ended and encourage your stakeholders to share their thoughts and opinions.

Choose your interview format: Will you conduct face-to-face interviews, phone interviews, or online surveys? Choose a format that is convenient and comfortable for your stakeholders.

Schedule your interviews: Reach out to your stakeholders and schedule a convenient time for the interviews. Make sure that you give them enough notice and provide them with clear instructions on how to participate.

Sample Stakeholder Interview Questions

Here are some sample stakeholder interview questions that you can use to gather insights and feedback from your stakeholders:

  1. What do you think about our company’s products/services?
  2. What improvements would you like to see in our products/services?
  3. How satisfied are you with the customer service you receive from our company?
  4. What do you think about our pricing strategy?
  5. What do you think about our company’s values and mission?
  6. How do you think our company can improve its social and environmental impact?
  7. What are your expectations from our company in the next five years?
  8. How do you think our company can better engage with its stakeholders?
  9. What do you think about our company’s competitors?
  10. What do you think about our company’s brand image and reputation?


Stakeholder interviews are a valuable tool for gaining insights into your stakeholders’ needs, expectations, and perceptions. By asking the right questions, you can gather relevant and valuable information that can help you improve your business processes, products, and services. Use the sample questions provided in this guide as a starting point and tailor them to suit your specific needs. With effective stakeholder engagement, you can build stronger and more sustainable relationships with your stakeholders and drive your business success.

Running a stakeholder process can be a daunting task. It’s generally best practice to hire a neutral, third-party user experience and research agency. Learn more about nclud’s Strategy Capabilities

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