With the deadline to migrate from Google’s Universal Analytics to GA4 looming, is now the right time to consider Parse.ly?
If you’re a digital marketer or an online business owner, you’re probably aware of the importance of tracking and analyzing website traffic data. It’s crucial to understand how your audience interacts with your website, which pages they visit, how long they stay on your site, and what actions they take. This information helps you optimize your website, create more effective marketing campaigns, and ultimately, increase your revenue.
For years, Google Analytics has been the go-to solution for website analytics. However, on June 1st, 2022, Google is transitioning from Universal Analytics to Google Analytics 4 (GA4). This change brings significant updates and improvements to the analytics platform, including machine learning capabilities, cross-device tracking, and a focus on user-centric measurement.
This transition presents an excellent opportunity to consider implementing Parse.ly Analytics on your website. Here are a few reasons why now is the right time to make the switch:
Parse.ly Offers Real-Time Analytics
One of the most significant advantages of Parse.ly over Google Analytics is its real-time analytics capabilities. With Parse.ly, you can track user behavior on your website in real-time, so you can quickly see how users are interacting with your content, which pages are popular, and which pages need improvement.
This real-time data is invaluable for digital marketers who need to make quick decisions and adjust their marketing strategies on the fly. With Parse.ly, you can quickly identify which marketing campaigns are working and which are not, so you can adjust your spending accordingly.
Parse.ly is User-Centric
Google Analytics has traditionally been a session-based analytics platform, which means it tracks user behavior during a single visit to your website. While this data is valuable, it doesn’t provide a complete picture of how users interact with your website over time.
Parse.ly, on the other hand, is a user-centric analytics platform that tracks individual users across multiple visits and devices. This information is critical for understanding how users interact with your website and how to optimize their experience.
For example, with Parse.ly, you can identify users who visit your website on their desktop and then switch to their mobile device to complete a purchase. This information allows you to create a seamless user experience across devices, which can lead to increased conversions and revenue.
Parse.ly Integrates with Google Analytics
While Parse.ly offers many advantages over Google Analytics, it’s important to note that the two platforms can work together seamlessly. Parse.ly integrates with Google Analytics, so you can continue to use both platforms side by side.
This integration allows you to take advantage of the real-time analytics and user-centric measurement capabilities of Parse.ly while still benefiting from the extensive reporting and analysis tools in Google Analytics.
Parse.ly is Easy to Use
One of the biggest complaints about Google Analytics is that it can be overwhelming and challenging to navigate, especially for novice users. Parse.ly, on the other hand, is designed to be user-friendly and intuitive.
The platform offers a simple, clean interface that makes it easy to find the information you need quickly. Additionally, Parse.ly offers excellent customer support, so if you do have questions or need assistance, you can quickly get the help you need.
Parse.ly Offers Actionable Insights
Ultimately, the goal of website analytics is to provide actionable insights that can help you improve your website and grow your business. Parse.ly excels in this area, offering insights that can help you optimize your content, identify trends, and make data-driven decisions.
For example, Parse.ly can help you identify which types of content are most popular with your audience, which social media channels are driving the most traffic, and which keywords are leading to the most conversions. Armed with this information, you can adjust your marketing strategies and create content that resonates with your audience.
nclud’s Recommendation: DO BOTH
In conclusion, as the transition from Universal Analytics to Google Analytics 4 approaches, now is the perfect time to consider implementing Parse.ly analytics on your website. The platform offers real-time analytics, user-centric measurement, seamless integration with Google Analytics, ease of use, and actionable insights.
By implementing Parse.ly, you can gain a more complete understanding of how your audience interacts with your website and use that information to create a better user experience, optimize your content, and increase conversions. Plus, with the platform’s excellent customer support, you can rest assured that you’ll always have the help you need.
As digital marketing becomes increasingly complex and competitive, having robust analytics tools like Parse.ly can make all the difference in achieving your business goals. Don’t wait until the last minute to make the switch – now is the right time to start exploring the possibilities of Parse.ly analytics.