Sketchbook.

Stories, thoughts, and behind the scenes from the nclud studio.

General

Welcome Patrick Cavanaugh

Introducing our new Director of Marketing Strategy, Patrick Cavanaugh. Patrick is originally from Miami, Florida, and attended the University of Southern California. As a creative digital marketing and public relations strategy consultant he has planned, designed and developed award-winning websites, campaigns, and experiences in Washington DC for the better part of a decade. While supporting […]

General

We’ve Moved

After 4 years at The Orme building at 1424 K st NW, we have moved and are currently residing at WeWork in the historic Manhattan Laundry building by the U Street corridor. We will miss the office designed by Wingate Hughes with it’s exposed brick, purple couches and custom entertainment center, but we are enjoying […]

General

Techweek 2017: The UI of AI

As part of the upcoming Techweek 2017, nclud will be hosting a community event at our DC location on Wednesday October 4, 2017 at 4PM. The UI of AI: Intelligent Design Whether building products or companies – AI has already affected your space. Learn about the various ways to leverage user experience design for practical […]

General

Alfonso Bravo Promoted to Managing Director of DC Office

We are pleased to announce that Alfonso Bravo has been promoted to Managing Director of our DC office. Alfonso was previously working at nclud as a Senior Project Manager. In his new role, Alfonso will oversee all daily operations of our headquarters office in DC. Prior to joining nclud in 2016, Alfonso worked at General […]

Strategy

Under a Microscope: How We Used Gamification To Transform A Trade Show

See how we teamed up with the American Society for Microbiology to create an in-person gaming experience at their annual conference to promote the launch of their new site, MicroNow.org. Learn how we gave them analytics data, user tested the site, and made the conference contagiously fun.

General

Wolfenstein II: The New Colossus

Bethesda just announced the new Wolfenstein II: The New Colossus at E3 to rave reviews and critical acclaim. When the time came to develop the site and digital marketing for Wolfenstein, Bethesda turned to nclud. Wolfenstein was one of, if not the first first-person-shooters, and with that title comes a devoted and demanding fan base. […]

Development

Game On: Using Gamification To Build Engagement

The American Society for Microbiology asked us to use our creative panache to add intrigue and dynamism to their annual conference. We responded by creating a game for the conference attendees: one that would introduce friendly competition, online engagement, and an underlying sense of urgency to the event.

Strategy

Managing Properties: A Brief Look at How We Handle Multi-Site SEO

Even the best UI and most brilliant designs need additional help in order to grow their user base. Our deep knowledge of search engine optimization (SEO) allows us to take the beautiful, functional website and ensure it is found by those who are looking for it.

Design

On Effectively Communicating Design β€” Part II: Great Moments In Human-Centered Design

Our work is only as good as we communicate it to be. To help convey how design, when done well, is sustainable and utilitarian, let's look at some great moments in human-centered design history.

Design

On Effectively Communicating Design β€” Part I: Using Analogies To Move Through The Product Phases

Our work is only as good as we communicate it to be. By contextualizing our work through analogies and metaphors up-front with stakeholders and larger teams, we can seamlessly level-set expectations, strengthen the phases of our product cycle, and make our design solutions stronger.