Sketchbook.

Stories, thoughts, and behind the scenes from the nclud studio.

Strategy

Managing Properties: A Brief Look at How We Handle Multi-Site SEO

Even the best UI and most brilliant designs need additional help in order to grow their user base. Our deep knowledge of search engine optimization (SEO) allows us to take the beautiful, functional website and ensure it is found by those who are looking for it.

Design

On Effectively Communicating Design — Part II: Great Moments In Human-Centered Design

Our work is only as good as we communicate it to be. To help convey how design, when done well, is sustainable and utilitarian, let's look at some great moments in human-centered design history.

Design

On Effectively Communicating Design — Part I: Using Analogies To Move Through The Product Phases

Our work is only as good as we communicate it to be. By contextualizing our work through analogies and metaphors up-front with stakeholders and larger teams, we can seamlessly level-set expectations, strengthen the phases of our product cycle, and make our design solutions stronger.

User Experience

What UX Designers Can Learn from People Working in the Restaurant Industry

Eating out is about so much more than the food you are tasting. From the initial greeting, to the lighting in the bathroom and the weight of a spoon – every tactile and visual element contributes to the overall experience. Great design, like a great restaurant, has intention behind every single detail.

User Experience

User Experience Design + Standup Comedy: Lessons Learned from an Unlikely Pair

Things we're passionate about: understanding and delighting the user, problem solving, determining user needs, and making people laugh. With our resident standup comic, we found that comedy and UX design have a lot more in common than meets the eye.

User Experience

How We Use A Pre-Discovery Phase To Set Our Projects Up For Success

The phrase “kickoff meeting” makes us cringe — it’s so frequently misconstrued and used to mean ‘the general umbrella term for the first meeting about a project.’ The reality is that a solid, actionable, useful kickoff meeting requires structure, research, and preparedness.

Strategy

RAINN Online Hotline

  The Challenge RAINN (Rape, Assault, and Incest National Network) is the largest anti-sexual assault organization in the United State. RAINN operates the National Sexual Assault Hotline that serves survivors and victims with 24/7 crisis support and counseling. RAINN asked nclud to completely redesign and rethink the UX of their site as well as their 24/7 online chat crisis […]

Strategy

Securing Your Site for Google Chrome 56

Google has announced that with Chrome 56, all non-secure pages containing password and credit card input fields will be marked as Not Secure in the URL bar. This warning could have a negative impact on your site by scaring off users who may not know any better.

General

nclud Brings a New DOOM.com Experience with UX, Design, and Development

With almost twelve years since the last DOOM release, Bethesda brought nclud into their team to help show off the new game and its features. We couldn’t wait to bring the demons and BFGs to a new generation of video game enthusiasts.

Design

Rebranding Wingate Hughes

Wingate Hughes is an established architecture firm that has transformed commercial spaces for companies such as 1776, LivingSocial, and Hot Wheels. We worked with their team to represent the charisma their firm valued.