Stories, thoughts, and behind the scenes from the nclud studio.


Spend Matters Rebrand

We are pleased to announce the launch of our rebrand work for Spend Matters. Their new brand and website is viewable at: Spend Matters started as the first blog and social media site in the procurement and supply chain sector and has since grown into the leading source for data-backed technology and solutions intelligence. […]


nclud Wins 5 Web Excellence Awards

nclud has been honored as a winner in multiple categories of the 10th Web Excellence Awards. We’re proud to announce our winning work on the following projects: Fenway Strategies – Winner: Website / Politics IperionX – Winner: Website / Manufacturing Hickok Cole – Winner: Website / Architecture Skydweller – Winner: Website / Transportation Skydweller – […]


Inside Higher Ed Website Launch

We are pleased to announce the launch of the newly designed Inside Higher Ed website: Inside Higher Ed provides the latest news, analysis and solutions for the entire higher education community. Inside Higher Ed is owned by Times Higher Education (THE), the world’s most authoritative source of data, analysis and information on higher education, […]


What Kind of User Research Do You Need?

User research is a critical step in designing successful digital products and services. It helps you understand your target audience’s needs, goals, behaviors, and pain points, allowing you to create user-centered designs that meet their needs and exceed their expectations. However, not all user research is created equal. Depending on the question you want to […]


Is Now the right time for

With the deadline to migrate from Google’s Universal Analytics to GA4 looming, is now the right time to consider If you’re a digital marketer or an online business owner, you’re probably aware of the importance of tracking and analyzing website traffic data. It’s crucial to understand how your audience interacts with your website, which […]


Migrating from Universal Analytics to Google Analytics 4

A Comprehensive Guide to Migrating from Universal Analytics to Google Analytics 4 Table of Contents Introduction to Universal Analytics and Google Analytics 4 Benefits of Migrating to Google Analytics 4 Preparing for the Migration Step-by-Step Migration Process Verifying Data and Configuring GA4 Making the Most Out of GA4 Conclusion Introduction to Universal Analytics and Google […]


Hickok Cole Launch

We are pleased to announce the launch of the Hickcok Cole website: Hickok Cole is a forward-focused design practice. They connect bold ideas, diverse expertise, and partners with vision to do work that matters. nclud designed and built the website for Hickok Cole.  


How to Run A Stakeholder Interview Process

As a business, it is essential to understand and engage with your stakeholders. Stakeholders are individuals or groups that have an interest in your business and can be affected by your actions. Understanding their perspectives, opinions, and expectations is crucial to building a strong and sustainable relationship with them. Conducting stakeholder interviews is an effective […]


Data-Driven Website Redesign Strategy

In today’s fast-paced digital world, having a website is not enough. It is essential to have a website that is not only visually appealing but also user-friendly, engaging, and functional. However, redesigning a website can be a daunting task, especially if you do not have a clear strategy. In this article, we will show you […]

User Experience

AI Applications within User Experience Design

Optimizing Your Website for Success As technology continues to advance, businesses must adapt to stay competitive. One of the most significant advancements in recent years has been the integration of Artificial Intelligence (AI) into user experience (UX) design. AI provides a unique opportunity to create personalized and engaging experiences for users while also streamlining processes […]