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Under a Microscope: How We Used Gamification To Transform A Trade Show

See how we teamed up with the American Society for Microbiology to create an in-person gaming experience at their annual conference to promote the launch of their new site, Learn how we gave them analytics data, user tested the site, and made the conference contagiously fun.


Wolfenstein II: The New Colossus

Bethesda just announced the new Wolfenstein II: The New Colossus at E3 to rave reviews and critical acclaim. When the time came to develop the site and digital marketing for Wolfenstein, Bethesda turned to nclud. Wolfenstein was one of, if not the first first-person-shooters, and with that title comes a devoted and demanding fan base. […]


Game On: Using Gamification To Build Engagement

The American Society for Microbiology asked us to use our creative panache to add intrigue and dynamism to their annual conference. We responded by creating a game for the conference attendees: one that would introduce friendly competition, online engagement, and an underlying sense of urgency to the event.


Managing Properties: A Brief Look at How We Handle Multi-Site SEO

Even the best UI and most brilliant designs need additional help in order to grow their user base. Our deep knowledge of search engine optimization (SEO) allows us to take the beautiful, functional website and ensure it is found by those who are looking for it.


On Effectively Communicating Design — Part II: Great Moments In Human-Centered Design

Our work is only as good as we communicate it to be. To help convey how design, when done well, is sustainable and utilitarian, let's look at some great moments in human-centered design history.


On Effectively Communicating Design — Part I: Using Analogies To Move Through The Product Phases

Our work is only as good as we communicate it to be. By contextualizing our work through analogies and metaphors up-front with stakeholders and larger teams, we can seamlessly level-set expectations, strengthen the phases of our product cycle, and make our design solutions stronger.

User Experience

What UX Designers Can Learn from People Working in the Restaurant Industry

Eating out is about so much more than the food you are tasting. From the initial greeting, to the lighting in the bathroom and the weight of a spoon – every tactile and visual element contributes to the overall experience. Great design, like a great restaurant, has intention behind every single detail.

User Experience

User Experience Design + Standup Comedy: Lessons Learned from an Unlikely Pair

Things we're passionate about: understanding and delighting the user, problem solving, determining user needs, and making people laugh. With our resident standup comic, we found that comedy and UX design have a lot more in common than meets the eye.

User Experience

How We Use A Pre-Discovery Phase To Set Our Projects Up For Success

The phrase “kickoff meeting” makes us cringe — it’s so frequently misconstrued and used to mean ‘the general umbrella term for the first meeting about a project.’ The reality is that a solid, actionable, useful kickoff meeting requires structure, research, and preparedness.


RAINN Online Hotline

  The Challenge RAINN (Rape, Assault, and Incest National Network) is the largest anti-sexual assault organization in the United State. RAINN operates the National Sexual Assault Hotline that serves survivors and victims with 24/7 crisis support and counseling. RAINN asked nclud to completely redesign and rethink the UX of their site as well as their 24/7 online chat crisis […]